Marketing For Home Service Businesses
Everest Acquisitions
Stop relying on word of mouth. Build a marketing system that fills your pipeline on demand.
What makes
Everest different?
If you have been burned before, you already know the two options out there. Lead vendors sell you the same name five other contractors just bought. Agencies turn on your ads and go quiet. We build the whole thing, and we get on a call with you every week to keep it working.
Lead Vendors
Angi, Thumbtack, HomeAdvisor, 411 Locals, State Hub
Generic Agencies
The ones that turn on your ads and disappear
Everest Acquisitions
The full system, built around your business
Real businesses.
Real outcomes.
We do not measure success in leads delivered. We measure it in revenue, crews added, and owners who finally feel in control of their own pipeline.
Jason Client Interview
(200+ leads, 300k in estimates, 40% close rate, in 3 months with us)
Bo Client Interview
(12k spent in marketing which generated 120k in revenue (10x ROI) in 4 months)
Dominic Client Interview
(20x Return On Adspend)
Isaac Client Interview
(0-$20k/month in 2 months)
Eddie Client Interview
(Doubled his business in 1 year)
Luke Client Interview
($200k In 2 Months With Us)
Don't take
our word for it.
The services
we provide.
We do not build the same thing for every client. We look at your business, your market, and your budget, then we pick the pieces that actually make sense for you.
Facebook & Instagram Ads
Homeowners in your area reach out to you directly, and to nobody else.
This is the engine for most of our clients. We build campaigns around your service radius, your trade, and the size of job you actually want. Every lead is yours alone and never resold. The ads are written to make you look like the premium option, which means fewer people calling just to price shop.
Google Ads
You show up first for the person already typing your service into Google.
Facebook finds people before they start looking. Google catches them once they already are. Somebody searching "paver patio near me" at nine at night is ready to buy, and that traffic usually closes faster and at a higher rate. It costs more per click than Facebook, so we do not put every client here. It makes the most sense when your ticket is high enough to carry it and there is real search volume in your market.
Website
The place every ad, search, and referral eventually lands.
You can run great ads and still lose the job if the site looks like it was built in 2011. We build sites that load fast, work on a phone, show your actual work, and make it easy to request a quote. It is not a brochure. It is the last step before someone decides to call you.
Google Business Profile
You get found in the map pack, which is free traffic you are probably leaving there.
Most contractors have a profile sitting half filled out. We fix the categories, service areas, and descriptions, get photos of real jobs on there, and keep it active. When someone searches your trade in your town, the map results show up above everything else. This one takes time to build but it does not stop working when you pause your ads.
Social Media Content
People trust you faster, so they buy faster.
When someone sees your ad, a lot of them go look you up before they call. If your page is empty, you just lost them. If it is full of finished patios, before and afters, and your crew on site, you shortened the buying cycle without saying a word. We turn your job photos into content that runs on a schedule so this happens on its own.
CRM & Automated Follow Up
Every lead gets contacted in minutes, not hours.
Most contractors lose jobs because they are running a machine when the phone rings. We build your backend in GoHighLevel. Instant text and email the second a lead comes in, follow up sequences that keep going for weeks, and appointment reminders that cut down no shows. The system works your leads while you work the job.
Reputation & Reviews
Your rating closes people before you ever pick up the phone.
Review requests go out automatically after every finished job instead of whenever somebody remembers to ask. Your rating climbs steadily and your review count keeps growing. Homeowners check reviews before they call, so this is working for you in the background on every single lead.
Database Reactivation
Money from contacts you already own, usually inside the first two weeks.
Every quote that went cold, every past customer, every old lead sitting in your phone is money you already paid for once. We run campaigns across that list to pull booked estimates back out of it. For a lot of clients this covers the first month before the ads have even settled in.
How the money
works.
It is not identical for every client, because we do not build the same thing for every client. Here is the general structure so you know what you are walking into before we ever get on a call.
The Management Fee
Paid to EverestThis is what you pay us, and it is on almost every engagement we run. It covers the work we do on your account each month.
The number depends on what we are actually building for you. A business that needs ads, a website, and content is a bigger build than one that just needs ads pointed at an existing site. We look at your situation, you tell us what you want out of it, and we land on a number together. Once it is set it does not move unless you ask us to add something.
- Build and management of whatever we run for you
- Your CRM, automations, and follow up sequences
- Ongoing testing and optimization
- A weekly call and a real person you can actually reach
Ad Spend
If we go the paid routeIf part of your plan is paid traffic, you also have an advertising budget. That money goes straight from your card to Meta or Google. It never touches our account, and we never mark it up or take a percentage of it.
Some clients lean harder on organic work like the map profile, reviews, and content. If that is your plan, this line looks smaller or may not be there at all.
- Billed by the platform, on your own ad account
- Raise it, lower it, or pause it whenever you want
- We tell you a realistic starting number for your market
Simple process.
Serious results.
Strategy Call
We go through your market, where your leads come from now, and how much work you can actually take on. If this makes sense for you, we tell you exactly what we would build. If it does not, we tell you that too.
We Build It
We put the whole thing together before a single ad runs. Campaigns, CRM, automations, follow up, review system. You approve the creative before anything goes live.
Launch
Ads go live and we run database reactivation at the same time to get early bookings on the board. Leads come in, the system works them, and we manage the pipeline with you.
Weekly Calls
We get on a call with you every week. We go through the numbers, cut what is not working, and scale what is as your crews can handle more. Nothing sits broken for a month.
A real team.
Real people.
Fair thing to ask any agency. Who am I actually dealing with, and are they going to still be here in six months? Here is the straight answer.
Everest Acquisitions is founder run out of Philadelphia, Pennsylvania. We are not a call center and we are not reselling somebody else's work. The person you talk to on the strategy call is part of the same small team that builds and runs your account.
We work with the trades. Landscaping and everything in that world, hardscaping, sod, irrigation, and the outdoor trades around them. We know the difference between a forty thousand dollar patio lead and a four hundred dollar mow lead, and we know which one you actually want in your inbox. An agency that also does dentists and law firms does not.
We are picky about who we take on. Part of that is territory. We only run one client per service area, so signing you means turning your competitor away. The other part is fit. If your market is too small, your crews are already maxed out, or your close rate cannot support paid traffic yet, we will say so on the call instead of taking your money for three months.
Let's look at
your market.
Thirty minutes. We go through where your leads come from now, what your market looks like, and whether paid traffic makes sense for your situation. If it does not, we will tell you on the call. We only take on clients we think we can win for.
Answers before
you ever call.
These are the questions contractors actually ask us on calls. No reason to make you get on the phone just to find out.
Is there a setup fee?
No. You pay the management fee and that covers it. There is no separate build charge or onboarding charge stacked on top.
Am I locked into a long contract?
No. We run month to month. There is no annual term and no minimum commitment. We would rather earn the next month than hold you to twelve.
What happens if I want to cancel?
You give notice and we wind it down cleanly. No cancellation fee. You keep your ad account, your contacts, and your CRM data. Your list is your list.
How does pricing actually work?
There is a management fee paid to us, and the amount depends on what we are building for you. If part of your plan is paid traffic, you also have an ad budget that goes straight to Meta or Google on your own account. We never mark that up or take a cut of it. You get a real number on the call.
Are the leads exclusive or shared?
Exclusive. Every lead comes from your own ad account on your own campaigns and goes to you only. This is the opposite of how Angi, Thumbtack, and HomeAdvisor work.
Will you work with my competitor?
Not in your service area. We run one client per market. When you sign, that area is yours and we turn down the next contractor who asks for it.
How often will I hear from you?
Every week. You get a call with your account manager to go through the numbers, talk about what is working, and fix what is not. You are not waiting on a monthly report to find out something broke.
Do you guarantee a number of leads?
No, and be careful with anyone who does. Lead volume depends on your budget, your market size, and your ticket. What we will do is give you a realistic range for your market on the call and show you the numbers behind it.
Can I see the agreement before I sign?
Yes. Ask on the call and we send it over so you can read it on your own time. Nothing gets signed on the phone.
How soon will I see results?
Most clients get their first leads within one to two weeks of launch. We also run database reactivation in the first week, which usually puts booked estimates on the board before the ads are even dialed in. Real momentum builds over sixty to ninety days.
Who actually manages my account? Am I talking to a bot?
Real people, based in Philadelphia. We are a founder run team, and the person on your strategy call is part of the same group that builds and runs your account. You get direct contact, not a ticket queue.
How many clients do you work with?
We are actively working with 162 businesses right now, all in the trades. We stay in one industry on purpose so we are not learning your business from scratch.
Is everything custom or do you run templates?
Custom. Your targeting, radius, creative, offers, CRM workflows, and follow up are all built for your trade and your market. We do not run the same campaign twice, partly on principle and partly because we only take one client per area anyway.
What does onboarding look like?
After the strategy call we collect your business details, build the CRM and automations, put your ad creative together, and get everything live. That is usually inside the same week. You stay in the loop the whole way and you approve the creative before it runs.
How involved do I need to be after launch?
Not very. Follow up, reminders, and review requests all run on their own. Your job is to answer the phone and show up to the estimate. Ours is to make sure the phone rings and the appointment holds.
Do I have to do all of the services?
No. We build the pieces that make sense for where you are. Some clients start with ads and follow up and add the rest later. We would rather do three things well than sell you eight.
Built to scale,
human by design.
Stop relying on word of mouth.
Start running a pipeline you control.
Book a free strategy call. We will look at your market, your numbers, and whether your territory is still open. If we are not the right fit, we will say so.